2 Reasons A Tape Measure is Better


2 Reasons A Tape Measure is Better Than A Scale

Start Measuring with a Tape and Stop Weighing with a Scale
1. The Tape Measures Fat Loss.
When you use a soft tape to measure your waist, week by week you can actually tell if you’re losing Belly FAT – but the Scale doesn’t tell you anything about whether or not you’re losing fat.

2. Waist-to-Height Ratio.
When we look at a person, and say that person is proportioned well, what are we saying about that person? Are we talking about their weight? Or are we talking about their proportions?

Our eyes instantly tell us that the person is not overweight.
We notice waist-to-height ratio without having to take a measuring tape.

The Waist-to-Height Ratio is a simple tape measure method that can be used by both men and women. It is accurate for both the tall and short.

Regardless of sex or height, when the waist is 1/2 of the height or less, the person looks normal weight to our eyes.

The scale does not tell us this, but you can take a tape and measure your height and waist. Divide your waist measurement by your height measurement and if the answer is 0.5 or less then that’s great.

Each week, do this and write down that measurement and you’ll know a lot more about your progress than the scale can tell you.

They call me Butter Bob, but . . .

There’s something more to my story than Butter.

You Can See My Before and After

Bob Briggs at 320 lbs and now after losing 145 lbs

You Can Watch My Videos


  • But, you don’t know my whole story until you understand I lost 145 lbs with both Butter AND Fasting.
  • Most diets force you to use “will power” to eat less, but this doesn’t work for long.
  • A better way is eating healthy fats, like Butter, which turn off the “out of control hunger urges” that you’ve struggled with all your life.
  • This gives you complete appetite control.
  • This appetite control gives you freedom without using “will power” and enables you to do what is called “intermittent fasting“.
  • No diet or exercise plan can DO for you what Short Term Fasting can do.
  • But until you actually learn all the things intermittent fasting can DO for you, it’s just my word and my story, it doesn’t relate to you.
  • They call me Butter Bob, but the truth is, I could just as easily be called Fasting Bob.

Click Here For the Rest of my story

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  • Cathy says:

    I don’t know if that measurement process works well for short people. I’m 61 inches tall and my waist is 31, which = .50. So it’s not really my waist but my tummy (below my waist) that is the biggest problem. Thoughts?

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